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Grasping the Ups And Downs of MLM

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Grasping the ups and downs of multi level marketing (MLM) will require you to think alternatively like a consumer and a seller. This seeming incongruence can be explained by the dual nature of the business:

  1. On the one hand you are selling a product or service. Actively searching for customers, you are marketing the product to the best of your ability.
  2. On the other hand you are looking for fellow distributors, recruit them, train them, and then help them to find ways of their own to sell the product and recruit others.

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